πŸ€‘ 15 Casino Promotion Strategy Ideas That Work | Red Circle

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How to plan, implement and execute targeted casino promotion ideas that increase Be sure to isolate your base business, as sometimes traffic isn't driven by Identify timing and details on promotional events big and small.


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If you are starting a casino, it is likely that you will require a business plan at Purchasing the most expensive building will require low payouts and be high risk​.


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Once you settle on your goals, things get much easier. Get help if you need it. You can say goodbye to the slow going and heavy lifting β€” without a big cha-ching out of your bottom line β€” with database marketing software that does the work for you. Start with planning. Pulling off a successful casino promotion is harder than it may seem. In addition to kick-butt promotion results, memorable experiences have the added benefits of building a positive brand, getting great word of mouth, and, ultimately, creating a bigger audience for your next promotion. The stakes are higher than you may think. Limit time. Unlike a typical promotion, use mystery, and you use a lever to create excitement separate from the actual prize. Here are 15 tips, tricks, and ideas to get you there, without breaking the bank. Go back to the drawing board and remind yourself of your objectives. Did you see a lift year over year? Evaluate if and when promotions fill those objectives, and get ahead of the game. When you spend money you can no longer measure, you stop being able to adjust, react, and improve your bottom line. Increase visits? Sometimes the goal is to see a big bump in revenue; other times the goal is to boost a certain demographic or daypart. The weather? Acquire new guests? A stage, an announcer, music, dancing, balloons, game show drama, whatever it takes. And then act. If you do a good job, they, in turn, will pass on that enthusiasm, help create buzz, and be walking examples of your brand. Spread the word wisely. State Fair? Keep your guests close and your competition closer. Where are the customers you want to acquire? Moral: Promote your promotion. Check goals against data. Sell your staff. Say, for example, your competitor has their big monthly giveaway on a Saturday. So if you want to capture attention, generate enthusiasm, and otherwise engage, go a little wild and bring out the theatrics. Brand colors, typeface, name, tone, personality β€” make sure that promotion speaks to guests in your voice. RECON mines, schedules, and replicates across mail, email, and mobile. Identify timing and details on promotional events big and small, as well as competitive strengths, weaknesses, and potential impact on your business. You get the point. Unless, of course, Break the Bank is your promotion of choice. Know when enough is enough. Knowing your audience has limited discretionary income, you encourage they spend that money on the Friday preceding the giveaway with an enticing offer. In fact, treat your staff as your customer. Small Red Circle plug β€” we can help you get here. Cash tornadoes. Create a sense of mystery. Cost containment. See 4. Run it too long, and it loses its punch. How was the wait for the valet? Trained as a copywriter, she served as Senior Vice President and C….{/INSERTKEYS}{/PARAGRAPH} We happen to know just the one. Present findings in a way that engages your audience. Technology makes competitive tactics crazy easy. The more you know about your competition, the better you can react or β€” better yet β€” act proactively. Another benefit to using mystery in your promotions? Or the tournament. Or the drawing. Keep it short and on-point. The logistics? {PARAGRAPH}{INSERTKEYS}Drumroll drawings. So, while many of us love a good mystery, your audience really loves a good mystery. We know gamers index high for risk-taking behaviors. Out of the ordinary β€” and that can include downright wacky β€” is the name of the memorability game. And the more unmistakably yours, the better. And be prepared for those questions you know are coming. Brand it. Reward loyal guests? Choosing the right start and end dates can have a big impact. When it comes to promotions, choose quality over quantity. Did the promotion create incremental revenue? Increase guest spending? And in addition to traditional ROI calculations, you may want to check in on other less-obvious factors like customer satisfaction or conversion. In order to know the right day, the right way to spread the word, the right briefcase for that game show promotion, get to know your audience as well as you possibly can. Targeted promotions can also elbow their way in front of the competition. This little genius projects your profit margin before your promotion even runs. Think about it. Know thy audience. If your crew buys in, understands, and is genuinely enthusiastic about a promotion, you just got yourself a lot of free PR. Or another way to think outside the box: What about turning a big mass promo into an acquisition strategy by taking a winning car β€” or another prize so cool your target audience just has to check it out β€” and showing it off outside your casino? You just thoughtfully intrigued a target audience enough that you created a desired response. Use theater. Through an intriguing, mysterious challenge or adventure, your guests are more engaged and more motivated, which leads to higher participation. Were expenses in line with revenue, or were they too high? Debrief already. Did the promotion attract new member signup on the day of the promotion? A good marketing calendar has balance, a mixture of mass and targeted promotions. One other thing: Do not start with how much you should β€” or have to β€” spend. You now need to turn around and approach your managers, board, or tribal leadership the same way. So get to what they care about right away: high level findings, recommendations, and an action plan. Tricked-out trucks. See A constant merry-go-round of promotions, and those ponies lose their luster. Within the week, while everything is still fresh, make sure to gather info from the people closest to the promotion. We are predictable, we humans, and we assign greater value to limited-time offers. And buzz creates action. Local mall? Create summary slides. How were the lines? What type of players participated? Get the customer experience story that rounds out the numbers. How was slot occupancy? Guests are no longer excited. Keep an eye on competitive websites, Facebook pages, newsletters, and mailers.